What is this SXSW?

[BeeAmaker]

Why am I seeing this SXSW all over the news all of a sudden?
artsbeat.blogs.nytimes.com/2014/03/12/fort-tilden-and-the-great-invisible-win-sxsw-film-awards/?_php=true&_type=blogs&_r=0
guardianlv.com/2014/03/sxsw-a-platform-for-rising-stars/
www.kvue.com/news/SXSW-Interactive-freebies-or-swag-could-can-delays-at-Austins-Airport-249983891.html
www.yahoo.com/tech/-79377776873.html

Are they having a huge publicity push or what? I'm not even real sure what it is. Something to do with Music and film, never herd of them until a month ago now that's all I hear about. I'll have to read up on them.
www.sxsw.com/

[ZionPhil]

Not sure what to tell you other than it's been around for a while. Pretty popular thing. Maybe it's just a result of the easiness of communication accumulation through technology that's the reason you are seeing it now.

[navkram]

south by southwest. I think someone from there will be at MRRF